May 26 2016
Lara Abramov,
Public Analyst and Relations Manager,
Universal Mind

Are you interested in learning more about the IoT and using a human-centered approach to solve problems? Curious about how human behavior and digital knowledge intersect to create consumer interactions? Will you be in Dallas June 6 – 9? If you answered ‘yes’ to any of these questions, then you should plan on attending the Telecommunications Industry Association (TIA) conference taking place at the Renaissance Hotel.

The TIA conference is the only global information and communications technology gathering dedicated to exploring the growth and design of tomorrow’s Network. This years event promises to bring together decision makers, technologists, engineers, academia, government policy makers and industry influencers and thought leaders.

With that said, a contingent of Universal Mind’s thought leaders will be on site at the TIA. For instance,Brett Cortese, President and CEO of Universal Mind will be participating in a UX/CX 5.0 Paneldiscussion on Tuesday, June 7 at 10:30 am.

The UX/CX 5.0 Panel will address how User Experience (UX) and Customer Experience (CX) are both currently in a state of transformation as today’s customers expect more of any group or organization they’re dealing with. This discussion will help answer “more of what?” and will examine how human behavior and digital knowledge interact to create new consumer paradigms of interaction and expectation.

And, on Wednesday, June 8, from 1 pm to 5 pm, UM’s Francisco Inchauste and Joe Johnston will be hosting a workshop entitled “Get Creative with IoT: Project, Product and Business Model Design.” The workshop is an exploration in envisioning IoT solutions and service models through lean design methods and rapid prototyping. Register today to learn more about using a human-centered approach, a.k.a. “Story Sprints” to help generate new solutions and networks that can help you understand how your IoT technology or services can meet your customer’s needs.

After participating in the workshop, you’ll have:

  • A refined understanding of design and user experience considerations when creating a product vision for an IoT experience.
  • The ability to apply a process to inject design thinking into the IoT development process to help create better user-centered experiences.
  • Hands on experience with “Story Sprints” – a design thinking-style, fast, iterative process of design for products and services.
  • A clearer understanding of how to take Story Sprints/human-centered design approach and bring them into your company’s innovation process.

Who Should Attend the Workshop?

Anyone working with consumer, corporate and government customer experiences such as creating applications for Smart Cities, eHealth, eRetail, Connected Home, connected car/transportation/trucking/roadways, energy and smartgrid, connected infrastructure, connected industrial applications, warehousing and shipping and more are encouraged to attend and should sign up for the workshop today.

Business professionals, developers, government/city workers, interactive students and educators will also find the information of great value, as well as anyone who wants an introduction to human-centered design thinking.

The workshop costs $45 and seating is limited so make sure to register today.

The workshop is open to conference attendees and non-attendees alike.

  • If you’re already planning on attending the TIA conference, you can register for the workshop here.
  • If you’d like to attend the workshop but aren’t planning on attending the conference, simply send us an email  and we’ll coordinate directly with the event organizers to ensure you’re signed up and ready to go.

Whatever way you register for the workshop, please make sure to do so by 5 pm MT on Wednesday, June 1, 2016.

Aside from these engaging topics, TIA 2016 will examine such things as the state of broadband deployment, connected healthcare and the decline of pay-tv amongst a slew of other issues and subjects.

What are you waiting for? Sign up for the conference and workshop today!


1320 N. Courthouse Rd., Suite 200 Arlington, VA 22201 TELEPHONE: 1 703 907 7700

EMAIL: [email protected]